What’s trending in content marketing and SEO these days?
Let’s say this: Content is more important than ever.
More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.
Ready to learn more?
These are the five content marketing and SEO trends you need to know.
1. Go Beyond (WAY Beyond) Superficial Content
We’re seeing brands leave superficial content behind in favor of blogs and articles that plumb the depths of a topic.
That means more and more blogs are comprehensive, thoroughly researched and – you guessed it – long.
For instance, look at the SERP for the query [content marketing examples]. The top 4 results have an average length of 2,207 words.
Furthermore, all these results are chock-full of real-world examples, studies, statistics, and facts.
This research had to be accurately and carefully compiled, referenced, and cited.
This Optinmonster blog (result #2 and a featured snippet) is well-researched, meaning it includes lots of examples, links to sources, and screenshots. It also clocks in at over 3,000 words:
This is what is necessary to rank well with readers and search engines these days. Read More…