If you where to ask a SEO agent regarding Google’s recent updates, they would defiantly blame the search engine for making SEO harder to perform today. It all began with the Penguin and Panda updates which screened website content to determine those which delivered higher quality information. The updates also detected those with copied content and at the end of the roll out most of the websites which had used low quality SEO techniques found themselves de-indexed.
These updates have sent jitters down each SEO firm and agents spine and today many adhere to the guidelines linked to optimizing content. But Google hasn’t quit yet and recently released the hummingbird update which is designed to help improve search queries. Rather than identify content related to optimize keywords the update requires the entire article or content to be optimized meaning it should provide voluble information to the reader. This means SEO service providers once again require to rethink their approach towards developing content where key word optimization may not be adequate to rank pages highly since hummingbird analysis longer phrases.
It’s crucial each SEO firm and agent spend time to understand each of these updates so as to get the highest quality information and learn how to work along these guidelines to deliver the highest quality services. Rather than concentrating to building links on content, SEO firms require placing more emphasis on the quality of content being developed and published. Surveys done on people accessing the internet for information shows the majority are pleased with the Google updates as it has helped deliver higher quality content; something each serious reader is always looking out for.